BECOME A COILS TO LOCS MEDICAL PARTNER: SERVING BLACK WOMEN WITH TEXTURED HAIR WIGS
Fill out the short form below to fill the gap in your patient care with our medical-exclusive line of textured hair wigs curated for wholesale partners - because every woman deserves options that look and feel like her.
U.S. and Canadian Vendors: Thank you for filling out our form. You are that much closer to closing the textured hair gap for your clients! Someone from the Coils to Locs team will contact you as soon as possible in order to schedule a discovery meeting and answer any questions that you may have about partnering with Coils to Locs.
OUR STORY
Coils to Locs was founded by cancer survivor Dianne Austin and her sister Pamela, who lives with traction alopecia. During Dianne's chemotherapy treatment, they searched hospitals and medical hair loss salons nationwide for textured wigs that looked like the coily hair Dianne was losing. They found nothing. This gap in the market inspired them to create a specialized line of high-quality coily and curly synthetic wigs specifically designed for medical facilities serving Black women and others with textured hair experiencing hair loss.
WHY COILS TO LOCS WIGS
Patients are seeking out hair loss retailers who offer coily, curly wig alternatives
Wig Diversity
With 30 million American women affected by hair loss, medical retail spaces—particularly in hospitals—currently offer primarily straight-haired wig options, resulting in limited style variety.
Natural Wig Preferences
According to Mintel 40-70% of Black women have shifted from straightening their hair to wearing their hair natural (un-straightened), and those interested in wigs want wig styles that reflect their cultural preferences.
Cultural Wig Empowerment
Ethnically inspired wigs hold cultural importance for Black women beyond addressing hair loss. Black women outspend other demographics by 86% in the wig and weave market, according to Nielsen.
Hair Loss Stats
Almost 50% of Black women in the U.S. alone are living with some form of medical/non-medical hair loss. (We currently do not have data available for the Canadian market)
Black Women Regularly Tell Us How Grateful They Are About the Existence of Our Culturally Sensitive Alternatives in Medical Hair Loss Spaces.
"I am currently receiving Chemo treatments and was gifted one of your wigs from a Cancer Resource Center in Aurora, IL. I love your wigs. Thanks for all you do!!"*
Priscilla B.
"Thank you ladies for meeting a very important unmet need for ladies of color. You all are changing lives and bringing hope and light to many dark situations. I love my Keisha unit!"*
ERNESTINE T.
"I really like it [Thea wig] on me and get tons of compliments when I wear it. Today I purchased Kiki and I love it."
ERICA W.
"So excited to hear that there are more options for women experiencing chemo & hair loss. I have made this journey & know how important the right wig was for my self-esteem & comfort."*
Cherly C.
*The testimonials are real, but due to HIPPA laws quotes with an asterik have models wearing Coils to Locs wigs for illustration purposes.
Some of Our Hospital and Salon Wholesale Partnerships
