Invest in What Matters
Corporate & Pharmaceutical Sponsorship
Opportunities With Coils to Locs
Millions of Black and Brown women navigate medical hair loss without access to wigs that reflect their natural texture. Coils to Locs is closing that gap, and we are looking for forward-thinking corporate and pharma partners to help us do it at scale.
Ready to Explore a Partnership?
Let us know and a member of our team will be in touch shortly.
The Problem
Medical hair loss disproportionately affects Black and Brown women, yet the wigs available in hospital and clinical settings almost universally reflect straight hair textures. When a patient cannot find a wig that looks like her, she loses more than her hair: she loses the chance to use her insurance benefit and feel like herself during treatment.
Who We Are
Coils to Locs is a Boston-based social enterprise founded by CEO Dianne M. Austin, a breast cancer survivor, and COO Pamela Shaddock, who lives with alopecia. We have done extensive market research and have not been able to identify another company distributing highly textured synthetic wigs (3C-4C curl patterns) directly through hospitals and medical facilities at scale. We currently partner with 27+ healthcare institutions nationwide, including Dana Farber Cancer Institute and Roswell Park Comprehensive Cancer Center.
Featured In
- NBC TODAY Show
- The Jennifer Hudson Show
- CBS News
- Forbes
- ELLE
- The Boston Globe
Recognized By
- Dana Farber Cancer Institute
- Fred Hutchinson Cancer Center
- Living Beyond Breast Cancer
- NAAF
- American Cancer Society Journal
How We Can Partner
A partnership with Coils to Locs is a direct investment in health equity for Black and Brown communities. We offer multiple ways to engage so you can choose the approach that fits your company's goals and CSR priorities.
Sponsor our presence at conferences like the NAAF June 2026 Annual Conference, where Coils to Locs cofounders Dianne M. Austin and Pamela Shaddock will be featured speakers. Your brand is visible to exactly the audiences that matter most for health equity and consumer trust.
We ran workshops and webinars for women experiencing hair loss until funding ran out. Sponsorship would bring them back, branded with your company's commitment to patient wellbeing and health equity for underrepresented communities.
For some women, the barrier is not access but cost: even when a textured wig is available nearby, it remains out of reach. Your sponsorship funds wigs that are given as gifts, at no cost, directly to patients in need through our hospital and community health organization partners. The wig is hers to keep, fully paid for by your company's contribution, with impact reporting on how many women were served and where.
This sponsorship is about building access, not giving wigs away. Many hospital boutiques and clinical settings want to carry textured wigs but do not have the budget to purchase inventory. Your funding goes directly to CTL to stock those shelves. Once the wigs are in place, patients can purchase them through normal clinical channels, using health insurance, flexible spending accounts, or out-of-pocket payments. The goal is to make sure the option exists so no patient has to leave the building empty-handed because her texture was not represented.
Sponsor an annual published report on hair loss disparities in medical settings, distributed to hospital systems, clinicians, and media. Your company becomes a visible contributor to the national conversation on health equity with something tangible to show for it.
Fund a stipend-based initiative where women with hair loss from underrepresented communities are trained and supported to share their stories publicly. Ambassadors build community and tell your company's commitment story in their own voices.
Sponsor a free online resource library for patients navigating medical hair loss, covering wig care, provider information, insurance guidance, and community support. Your support is acknowledged throughout, reaching patients at the moment they need help most.
Why This Partnership Matters for Your Company
Health equity is no longer a niche concern. It is a business imperative. Consumers, investors, and regulators are paying close attention to how companies show up for underserved communities.
Public Visibility and Brand Association
Coils to Locs has been featured on NBC's TODAY Show, The Jennifer Hudson Show, CBS News, Forbes, ELLE, and The Boston Globe. A partnership connects your brand to a story that already resonates nationally with consumers, clinicians, and media.
CSR Impact That Is Measurable
We provide detailed reporting on patients served, facilities reached, and community outcomes. You will have real numbers to share in your annual reports, investor communications, and public-facing CSR materials.
Access to an Engaged, Underserved Market
The patients Coils to Locs serves are Black and Brown women navigating medical hair loss. These are loyal, community-connected consumers who notice and remember which companies stood with them during the hardest moments of their health journey.
Patient Trust Through Clinical Credibility
Our work is grounded in peer-reviewed research and endorsed by major cancer centers and health organizations. Aligning with us puts your company on the right side of a documented care gap the medical community is actively calling attention to.
Invest in the Mission
Coils to Locs is currently raising through Wefunder. If you are interested in supporting our growth as an investor in addition to a sponsor, we would love to share more.
Be the Company That Closed the Gap.
We would love to connect and find the partnership opportunity that is right for your company. Fill out the form and a member of our team will follow up within 48 hours.
cofounders@coilstolocs.com
CoilstoLocs.com/Partner
Dianne M. Austin, CEO & Co-Founder
Pamela Shaddock, COO & Co-Founder
Let's Talk Partnership.
We will be in touch within 48 hours of receiving your inquiry.
