It's that time of year again.
Your inbox is filling up with "50% OFF EVERYTHING!" emails. Your social media is flooded with Black Friday countdowns and holiday discounts. Everyone's screaming about deals you "can't miss."
But here's a question nobody's asking:
What's the cost of NOT investing in yourself right now?
Not the dollar cost. The real cost.
The cost of showing up to your company holiday party feeling just... okay.
The cost of spending three hours on your hair Christmas morning instead of being present with your family.
The cost of looking back at holiday photos and wishing you'd felt more confident, more comfortable, more like you.
If you've been considering investing in a quality wig, there's honestly no better time than right now. Not because we think so but because this is something we've learned after years of natural hair blogging and being a support system to women navigating their hair journeys–that regret of not looking more like they wanted to that holiday season.
Let’s break it down.
The Hidden Value of Holiday Hair
Cost Per Wear: Let's Do the Math
Here's what the next 6 weeks look like for a lot of people:
- Thanksgiving dinner (and possibly multiple Friendsgivings)
- Company holiday party
- Friends' holiday gatherings (usually 2-3)
- Family Christmas/holiday celebrations
- New Year's Eve
- New Year's Day brunch
That's at minimum 7-8 significant events where you want to look and feel your best.
Now let's talk about time:
If you're doing your natural hair for each event—washing, deep conditioning, styling, setting—you're looking at 2-4 hours per event. That's potentially 16-32 hours over six weeks.
A quality wig?
Cuts that time to 15-30 minutes per event. That's 2-4 hours total over the same period.
You're buying back 12-28 hours of your life.
Hours you could spend:
- Actually enjoying your morning instead of racing against the clock
- Being present at events instead of worried about your hair
- Sleeping in on the weekends
- Literally anything else you want to do
What's the dollar value of 20+ hours of your time during the busiest season of the year?
I'm guessing it's more than the cost of a quality wig.
The Confidence Factor (AKA The Thing Nobody Talks About)
Here's what I’ve personally learned over the years:
I didn't realize how much mental energy I was spending on my hair until I stopped having to think about it as much. I enjoyed having a set it and forget it season.
Let's be real: The holidays are stressful enough.
You're managing:
- Gift shopping for everyone on your list
- Travel logistics and family dynamics
- Work deadlines before the year ends
- Budget pressures from every direction
- Social obligations you didn't ask for but can't avoid
The LAST thing you need to worry about is whether your hair is going to cooperate.
A quality wig removes hair from your list of concerns entirely.
You know exactly how you're going to look. You can plan your outfits with confidence. You can say yes to last-minute invitations without panic. You can take photos without that split-second of "wait, how does my hair look?" Okay, maybe that was just me.
That confidence factor has a ripple effect on everything else.
When you feel good about how you look, you:
- Have more free-flowing conversations
- Make better impressions (hello, networking at that holiday party)
- Actually enjoy the moment instead of freaking out in the restroom
- Create better memories (because you're present, not preoccupied)
Can't put a price tag on feeling less stressed all season long!
The Winter Weather Reality Check
Let's talk about something practical: Winter is brutal on natural textured hair.
- Cold, dry air → Moisture depletion
- Indoor heating → More dryness and breakage
- Hats and scarves → Friction damage
- Constant manipulation for styling → Stress on your strands
This is why so many women turn to protective styling during winter months.
But here's the thing about traditional protective styles (braids, twists, etc.):
They still require:
- Hours in a salon chair
- Regular maintenance
- Strategic outfit planning (because not everything goes with every style)
- Eventual takedown (more time, more money)
A quality wig offers the same protection with way more flexibility.
You can switch styles based on the occasion. You can change your look as often as you want. Your natural hair gets to rest and recover underneath while still getting the moisture and care it needs.
Check out our Winter Hair Protection Guide for the complete system of keeping your natural hair healthy while wearing wigs—because protective styling only works if you're actually protecting what's underneath.
The Photo Evidence (That Lasts Forever)
Truth talk: How many holiday photos get taken over the next six weeks?
Dozens… maybe hundreds given the technology age we live in.
And the reality is these photos last forever!
They get shared on social media. They get printed for family albums. They show up in your Facebook memories for years to come. Your kids' kids will look at them.
So here’s the question.
Do you want to look back at this holiday season and see yourself feeling like the put together woman you are?
Or do you want to cringe a little because you were too stressed/rushed/exhausted to really show up as your best self?
A quality wig doesn't just help you look good in the moment.
It helps you create a visual record of showing up as the version of yourself you want to remember.
The January Regret Tax
Okay, I just made that tax phrase up but here's something else to think about:
January rolls around, and you’re feeling some kind of way, what I'm calling the January Regret Tax.
It's that feeling of missed opportunity. That "I should have invested in myself when I had the chance" feeling. That regret that comes from prioritizing everyone else's needs and putting your own on the back burner.
The holiday events are over. The photos are taken. The moments are gone.
You can absolutely still buy a wig in January like many people do, as part of their New Year fresh start. But you can't get back those specific holiday moments.
Why "Waiting for a Better Deal" Usually Backfires
Look, we get it (we really do). Black Friday trains us to wait for discounts. To hold out for the "best" deal.
But here's what usually happens:
- You wait for Black Friday
- The style you want sells out (because everyone else was also waiting)
- You settle for something else or wait until it's back in stock
- By the time you get it, half the holiday season is over
- You don't get the full value because you missed key events
The real "deal" isn't about percentage off.
The real deal is getting the right wig at the right time so you can actually use it for what you need it for.
A 20% discount means nothing if the wig arrives after your biggest events of the year.
The best deal is the one that gets you the result you're actually looking for.
The Bottom Line (Literally)
Let's recap the REAL cost of waiting:
What You Lose:
- 12-28 hours of time you'll never get back
- Mental energy during an already stressful season
- Confidence at important events and in lasting photos
- The chance to properly protect your natural hair during harsh winter months
- Opportunities for genuine presence and enjoyment
What You Gain by Investing Now:
- Time back in your mornings and weekends
- Confidence that carries through every event
- A protective styling solution that actually works
- Great photos you'll love looking back on
- More capacity to be present for what actually matters
So... What Now?
If you've read this far, you probably already know whether this resonates with you or not.
We hope to encourage you to be someone who always prioritizes yourself, this holiday season and beyond.
If you ARE ready—if you're tired of putting yourself last, if you want to feel ready all season long, if you recognize that investing in yourself isn't selfish but essential—
Then don't wait.
The holidays have arrived, ready or not.
The only question is: How do you want to show up?
Ready to Gift Yourself First?
Shop Gift Yourself First | Download Free Winter Hair Protection Guide | Tips For Buying Wigs Online
Have questions? We're here. Email us at info@coilstolocs.com. We read and respond to everything.
