Celebrating Our Crown: A Love Letter to Black Women During Black History Month

Posted by Pamela Shaddock on

Sisters, let me speak to your heart for a moment. As a Black woman who understands the power and beauty of our textured hair, my co-founder and I created Coils to Locs because we saw us – my sisters with coily, curly, and kinky hair – being overlooked in spaces where we needed to feel our most beautiful and confident.

When I learned that Black women drive 86% of the wig and weave market, yet struggled to find wigs that truly reflected our natural hair texture during medical hair loss journeys, like my sister Dianne did, I knew something had to change. As a Black owned, woman owned business, we're not just selling wigs for Black women – we're revolutionizing what it means to find yourself in moments when you need it most.

Our premium quality wigs aren't just accessories; they're affirming extensions of your natural beauty. Whether you're rocking 4C coils, 3B curls, or any beautiful texture in between, we see you. We understand that when you're facing medical hair loss, the last thing you need is to feel like you have to compromise your identity or settle for straight styles that don't reflect who you are.

Let's be real – our relationship with our textured hair is deeply personal and profoundly cultural. Every coil and curl tells a story of resilience, beauty, and pride. During Black History Month, we're especially reminded of how our crown has been both a symbol of our strength and a target of discrimination. But here's what I know for sure: our natural hair texture isn't just beautiful – it's revolutionary.

To every Black woman reading this: your coily crown matters. Your journey matters. Your choice to embrace wigs that celebrate rather than hide your natural texture matters. When you choose a wig from Coils to Locs, you're choosing a piece that was created with intention, love, and deep understanding of our unique hair needs.

This Black History Month, we're not just celebrating our history – we're making it. We're heading a movement that's transforming the medical wig industry, ensuring that every Black woman facing hair loss can find pieces that make her feel authentically herself. Because when you're going through health challenges, feeling like yourself isn't a luxury – it's a necessity.

To all my sisters with textured hair: we see you, we celebrate you, and we're here for you. Your coils, your curls, your kinks – they're all perfect. And when you need a little extra help feeling like yourself, remember that Coils to Locs was created for you, by two actual sisters who understand your journey.

With love and solidarity,

Pamela

Co-founder, Coils to Locs

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