Our Story

Welcome to Coils to Locs, a unique wig resource created by me, Dianne Austin, a cancer survivor and thriver, and my sister Pamela Shaddock. We understand the challenges that come with wearing natural hair, especially in the face of medical hair loss. Our mission is to provide high-quality synthetic wigs that cater to the unique needs of women of color with highly textured, tightly coiled hair and every range in between.

In 2011, I made the decision to stop relaxing my hair and transitioned to beautiful tightly coiled, kinky curly hair. Along with my sister, we started a blog, Natural Haircare News, to address the unique challenges of wearing natural hair in our society.

 In 2015, I was diagnosed with breast cancer and learned that my chemotherapy treatment would result in hair loss, along with the loss of my eyebrows and lashes. It was important for me to keep some semblance of normalcy during this difficult time in my life. For me, that meant finding a wig that looked like my natural hair. 

I searched for a wig that would look like my natural hair but found it difficult to find high-quality, coily and curly wigs that I could purchase with my health insurance. Together with my sister Pamela who had experienced a common form of hair loss for black women, traction alopecia, we decided to end the healthcare disparity in the medical hair loss space and founded Coils to Locs in the winter of 2019.

Coils to Locs wigs can now be found in cancer center hospitals and medical hair loss salons, and we also provide access to a curated line of wigs directly on our online store. As women who have experienced hair loss ourselves, we understand the unique needs of our customers and cater to the Black hair culture.

At Coils to Locs, we want to provide a personalized experience for our customers. For women with medical hair loss who are interested in shopping in a private retail setting, our high-quality synthetic wigs can be found at select hospital locations across the country. We also provide a range of styles on our online store for women who are interested in wigs just because.

We invite you to browse our selection of wigs and consider Coils to Locs for your hair loss needs. Don’t forget, you don’t need to have hair loss to enjoy one of our wigs! 

Thank you for considering Coils to Locs for your wig needs.

Dianne & Pamela

*The wig styles sold by our hospital vendors as well as retail pricing are different from the wigs styles sold at coilstolocsstore.com. Some locations may only cater to individuals with medical hair loss so call ahead and speak with a representative.